The complete SEO checklist: 40 checks for Google and AI search

Use this checklist to review a new or existing website. Work through the groups in order: there is no point polishing content if Google cannot index the page. Mark each item done, not applicable or needs work, then fix the needs-work items starting at the top.

এই চেকলিস্ট ধাপে ধাপে মিলিয়ে নিন - আগে টেকনিক্যাল ভিত্তি, তারপর কনটেন্ট আর অথরিটি।

Setup and tracking

1. 1Google Search Console verified for the preferred domain.
2. 2XML sitemap submitted and returning no errors.
3. 3Google Analytics or another analytics tool recording visits.
4. 4Conversions such as form submissions and calls tracked.
5. 5Bing Webmaster Tools set up, which also feeds some AI tools.

Technical SEO

1. 1Site loads over HTTPS with one preferred version (www or non-www).
2. 2robots.txt does not block important pages or CSS and JavaScript.
3. 3Important pages are indexed; check the Page indexing report.
4. 4No accidental noindex tags on pages that should rank.
5. 5Canonical tags point to the correct version of each page.
6. 6No broken internal links or redirect chains.
7. 7Core Web Vitals pass on mobile, including INP.
8. 8Site is fully usable on a small phone screen.
9. 9Structured data validates without errors.
10. 10Custom 404 page helps visitors find their way.

On-page SEO

1. 1Each page targets one main topic and search intent.
2. 2Unique, descriptive title tag on every page.
3. 3Meta description that summarizes the page.
4. 4One clear H1 and logical headings below it.
5. 5Images compressed with alt text.
6. 6Short, readable URLs.
7. 7Relevant internal links with descriptive anchor text.

Content quality

1. 1Main question answered near the top of the page.
2. 2Original information: experience, examples, data or local detail.
3. 3No thin or near-duplicate pages; merge or remove them.
4. 4Author or company information shows who is behind the content.
5. 5Older articles reviewed and updated when facts change.
6. 6Content written for people in the language they search in, Bangla, English or both.

Local SEO

1. 1Google Business Profile verified and complete.
2. 2Correct primary category and accurate map pin.
3. 3Same name, address and phone on the website and listings.
4. 4Steady flow of genuine reviews with replies.
5. 5Service area or location pages with real, specific content.

Off-page and authority

1. 1Links from relevant industry and local websites.
2. 2No bought or spammy link packages.
3. 3Brand mentioned consistently across the web.

AI search readiness

1. 1Clear About page stating who you are, what you do and where.
2. 2Organization and relevant schema describing your business.
3. 3Question-style headings with direct answers.
4. 4AI crawlers such as GPTBot and Google-Extended not blocked unless you choose to.