Keyword to page mapping
Every one of the 25 priority keywords was assigned a single page, removing the overlap that made pages compete with each other.
EdTech · Teacher resources
25 target keywords ranked #1 on Google in 4 months
An education resource platform needed to own the exact terms teachers search for. We mapped 25 priority keywords, rebuilt the resource pages around them and cleared the technical issues holding those pages back.
- Client
- ITC ThinkDrive
- Market
- Australia
- Window
- 4 months
The starting point
01- A catalogue of teaching resources competing with large publishers for the same searches.
- Resource pages written for browsing, not for the phrases teachers actually type.
- Thin internal linking, so newly published pages took a long time to gain traction.
What we did
02On-page rebuild
Titles, headings, intros and supporting sections were rewritten to answer the search intent directly on the page instead of behind a download.
Technical clean-up
Indexing rules, canonical handling and crawl paths were fixed so the right version of each resource page was the one Google ranked.
Internal authority routing
Category and hub pages were linked into the priority pages so existing authority reached the pages that needed it.
The outcome
03- All 25 target keywords reached position #1 within the four-month window.
- Ranking gains held after the campaign because they came from structure and content, not short-term tactics.
Figures are taken from the client's own Search Console and analytics reporting for the stated window. Results depend on market, competition and starting position.
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