Category architecture
Real landing pages for the style, fit and size combinations shoppers search for, instead of leaving them to filter parameters.
E-commerce · Intimates and lingerie
363K impressions and 4.61K organic clicks in one 3-month window
A competitive apparel store needed non-branded search demand. Category architecture, size and fit content and product page quality did the work.
- Client
- LaBella Intimates
- Market
- United States
- Window
- 3-month
The starting point
01- Traffic dependent on brand searches and paid channels.
- Category pages too thin to rank for the way shoppers search by style, fit and size.
- Filter combinations creating near-duplicate URLs that diluted the catalogue.
What we did
02Faceted navigation control
Indexing rules for filters so valuable combinations were crawlable and the rest stopped competing with them.
Product page quality
Unique descriptions, fit guidance and product markup so listings stood out in results instead of repeating supplier copy.
Buying-question content
Size, fabric and care guides published to capture research searches and route readers into the catalogue.
The outcome
03- 363K impressions and 4.61K organic clicks recorded in a three-month window.
- A rising share of non-branded search demand, reducing reliance on paid traffic.
Figures are taken from the client's own Search Console and analytics reporting for the stated window. Results depend on market, competition and starting position.
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